Sitemasher is Named a Finalist for the Red Herring Top 50 Canada Award

Sitemasher is Honored Among This Year's Most Promising Private Technology Ventures in Canada

C-Level Executives and Venture Capital Leaders Join for Second Annual Conference in Mont-Tremblant, Quebec, September 15-17, 2008.

August 26th, Montreal, Quebec, Red Herring Magazine has named Sitemasher a finalist for the "Red Herring Top 50 Canada" award, a prestigious list honoring this year’s most promising private technology ventures in Canada. The Red Herring editorial team used an intensely competitive process to select the most innovative companies from a pool of over 300, leaving 100 finalists vying for this prestigious award. The names of all 100 companies short–listed as finalists for the "Red Herring Top 50 Canada 2008" can be found online at: http://www.herringevents.com/canada08/Canada50.html

For over 10 years, The “Red Herring 100” awards, open to private technology companies, are given to the top 100 tech companies, based upon technology innovation, management strength, market size, investor record, customer acquisition and financial health. Adding to the success of our yearly North America 100, Europe 100 and Asia 100 events, Red Herring Canada will provide an opportunity for the Top 50 companies to deliver their message at the Red Herring Canada Conference in Mont-Tremblant, Quebec, September 15-17, 2008. Throughout several months leading up to the announcement, hundreds of companies in the telecom, Web 2.0, software, hardware, biotech and energy related industries sent their submissions to qualify for the award.

The nominees are rigidly evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their ecosystem. This unique assessment of potential is measured by a review of the actual track record and standing of a company, allowing Red Herring to see past the “buzz” and make the list an invaluable instrument for discovering and advocating the greatest business opportunities in the industry.

About Red Herring
Red Herring is a global media company uniting the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. For more information, visit http://www.redherring.com/

About Sitemasher
Established in 2007, Sitemasher is a SaaS-based platform for building, managing, and optimizing sophisticated websites. Phil Calvin, chief technical officer, began developing Sitemasher in 2005. He was intent on transcending traditional website building platforms and Web content management system (CMS) solutions by providing an integrated, search-engine friendly platform to address the entire website lifecycle. Ron Moravek, chief executive officer, joined the new corporation in August 2007 along with Curtis Terry, chief financial officer and chief operating officer for Sitemasher, both from Electronic Arts, Canada. Eric Dorgelo, vice president of development, joined the team from Rockwell. Nicole Denil joined Sitemasher from Microsoft Corporation. Eric Carlson became the sole venture capitalist and partner in December.

Sitemasher in Business in Vancouver

Recently, Ron Moravek was interviewed by Curt Cherewayko from Business in Vancouver - published on August 19, 2008:

Video game company co-founders take career leap into Internet space

Duo’s Sitemasher wants to move web development from server room to boardroom

Two Relic Entertainment founders have left the video game industry to venture into the entirely different world of website optimization.

Ron Moravek and Curtis Terry, who left Relic after it was acquired by THQ Inc. (Nasdaq:THQI) in 2005, formed Sitemasher Corporation, last November.

With a staff now of 26 at its Vancouver headquarters, Sitemasher is launching a commercial version of its website optimization software this fall, following a year of development and pilot projects.

It hopes to make website development code obsolete in much the same way that Windows made consumer need for the MS-DOS command prompt obsolete after its release.

Although most progressive companies have at least a rudimentary website, Moravek said not every company knows the programming language that operates its site.

“Businesses are moving their whole world online,” said Moravek.

“Whoever can take the voodoo out of websites and enables businesses to go online more easily... could be really successful.”

CTO Phil Calvin is the chief architect behind Sitemasher’s technology. He’s best known as the founder of Motivus Software, a remote access marketplace company that Citrix Systems acquired in 2004.

Read the full story on BIV's interactive site here.

Or preview the full color story here (JPG image).

Join Sitemasher at Web 2.0 Expo in New York

Sitemasher is excited to be attending and exhibiting at the Web 2.0 Expo in New York. This event is happening September 16-19th, 2008 at the Javits Center.

Web 2.0 Expo was launched to connect the builders of the web with the brightest minds, hottest ideas, and most valuable tools - and with each other. New York has long been where the world's biggest industries go online, and as Web 2.0 grows up and gets serious, the time is right to convene the East Coast web communities under the umbrella of the next generation web. It's time to come together to learn, share and network. And it's time to celebrate the size, power, and innovation of the East Coast web industry.

Web 2.0 Expo is for the builders of the next generation web: designers, developers, entrepreneurs, marketers, business strategists, and venture capitalists, people who have experiences to share and a passion for learning - the hot new thing, lessons from failures, innovations and inspirations, and the practical applications of all of the above.

Download map and visit Sitemasher at booth #1544 - check out our innovative SaaS product for building, managing, optimizing, & hosting sophisticated websites - without the need for programming.


Read more on Web 2.0 Expo in New York here...

Sitemasher up 25 Spots in Canada's Start-up Index

Sitemasher is up 25 spots in Canada's Start-up Index on Techvibes.com website. In August 2008, Sitemasher placement is 111th out of 306 Canadian Start-ups. Last month, Sitemasher placement was 136th.

The index ranks Canada tech start-ups based on an average of Alexa and Compete traffic rankings. City lists and other details are available on the Start-up Index page.

The criteria for companies to appear on the list:

• Located in Canada


• Not a public company


• Is a tech company; either hardware, software, web app/service, or mobile

Read more on Techvibes blog post "Canada Start-up Index - August 2008".