Sitemasher Buzz: December 2007

Vancouver-based start-up will revolutionize creation and management of Web sites!

Sitemasher shifts into high gear!

VANCOUVER, British Columbia, Dec. 22, 2007 – Sitemasher Corporation www.sitemasher.com), a start-up based in Vancouver, is revving up into high gear, intent on radically changing the way Web sites are created and maintained. Phil Calvin, founder and chief technical officer, began building the product, Sitemasher, in the summer of 2006. The company was formed in June 2007, and in November opened its doors in Kitsilano with a team of six co-founders.

The revolutionary new product is expected to take the complexity out of building, updatingand maintaining powerful Web sites. Sitemasher’s vision is for Web site creators to be able to create very sophisticated sites without programming via its 100 percent browser-based platform that is completely drag-and-drop enabled. Because the ability to manage content is built right into the product, the need for integrating expensive content management systems is eliminated. Sitemasher is hosted as Software as a Service (SaaS), which enables access anywhere and rich collaboration among developers, designers and content owners, and eliminates the need for up-front software and hardware costs.

“Creating and maintaining Web sites is too complex today,” said Ron Moravek, chief executive officer of Sitemasher. “Having a custom Web site built to meet your company’s needs is time-consuming and requires many iterations of custom programming. Sitemasher has developed a way to create and update even the most complex Web sites without the need for programming. It’s all about making sophisticated Web sites simple.”

“We do this by changing the way Web sites are stored at their very root,” Calvin said, when asked how the new product works. “Sitemasher takes a fundamentally different approach to the underlying storage, separating content, layout, presentation and behavior into distinct, manageable elements that can be arbitrarily manipulated without impacting other elements.”

A key to Sitemasher’s business model is the SaaS hosting protocol, which not only relieves the burden of managing complex technology, it also enables companies to pay for their technology as a service versus making a heavy up-front investment.

“The fact that the system is hosted in a SaaS environment provides a whole host of business benefits as well as technical benefits such as reliability, scalability and collaboration,” said Nicole Denil, vice president of sales and marketing. “Our entire goal at Sitemasher is to take the technology headaches away. We strive to enable our customers to implement extremely powerful Web sites quickly and easily, so they can maximize their Web IT investment and focus resources on what’s really important – their business.”

Sitemasher made its first launch debut, winning the demo contest for its “alpha” technology preview at a Launch Party with a Twist event December 5 at the Republic Bar in Vancouver. Sitemasher struts their stuff at Launch Party

For additional information, contact Nicole Denil or visit http://www.sitemasher.com/

Contact:
Nicole Denil, VP Sales and Marketing
Sitemasher Corporation
305.733.4275
http://www.sitemasher.com

Labels: drag and drop design, easy web development, launch party, phil calvin, ron moravek, saas, start-up company, vancouver company

Sitemasher Makes a Debut at the Launch Party

Sitemasher makes a debut, demoing its product for the first time at the LAUNCH PARTY WITH A TWIST (http://www.launchpartyhq.com/) event, Wednesday, December 05, 2007 5:00 PM - 9:00 PM at the Republic Bar in Vancouver, BC, Canada.

While Sitemasher has many benefits in design, content management, and maintenance, we will be showing just a few key capabilities at the launch event to highlight just how easy it is to build a website. These capabilities will focus on three key pain points:

Creating access for others to add content. Allowing marketing or the content owner to take control of the site to add content without relying on a programmer, their internal IT department, or a third party website agency, to add content or make changes to their Web site for them.
Making design easy without programming through standard tools and workflows. With Sitemasher, because your designer will be able to implement widgets (components that previously needed to be written with code) with standard tools and workflows through drag and drop tools such as: Drag and drop elements (Widgets such as YouTube, Microsoft Virtual Earth) and form creation made easy.

Mobile site creation made easy without parallel development or testing on mobile devices. Avoid development and testing resources required to make your website compatible with mobile hardware.

About the Team:

Phil Calvin, founder of Sitemasher, began building the product in the summer of 2006. In late 2007, as he neared the Alpha phase of Sitemasher, he recognized the need to start building the business capabilities within the company. At that point, he began to assemble a seasoned team from all disciplines and aspects of technology.

The Team: