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  • Mike Phillips of Website Magazine interviews Nicole Denil on "Computing in the Cloud"

    Posted by Sitemasher on 
    Friday, February 13, 2009 6:45 AM
    Website Magazine InterviewI was recently interviewed by Mike Phillips, senior editor of Website Magazine on how cloud computing can change the way companies use IT. Here is an excerpt of my interview with him (or, alternatively, you can read the full article).

    “Perhaps the most immediate benefit of computing in the cloud is the cost savings for businesses. By using services in the cloud, many costly overhead items can be bypassed, such as servers, storage and expensive software.

    There are many complete solutions for small and medium businesses that will enable a fully functional website without ever needing a server, Web host, design team or self-hosted, costly software. Sitemasher is one of them, offering hosting, design, SEO tools, CMS, analytics and more for one monthly fee. ‘Hosted CMS are very expensive,’ says Nicole Denil, VP of Marketing for Sitemasher. ‘Through research, what we found was that companies were looking at cost of implementation, but not every day costs, like hosting and management.’

    But working in the cloud does more than save startup costs. Beyond the need to purchase software, servers or storage space, traditional website management involves allocating large chunks of resources in order to keep everything operating at the most basic level. But by easing the burden on infrastructure through cloud computing, businesses can get back to what’s really important. ‘Cloud computing is changing the way that companies operate,’ says Denil. ‘It shifts the way people think about their infrastructure and whether or not they should be spending their resources on it. You can shift resources to the actual business itself.’”

  • What's all the buzz about cloud computing?

    Posted by Sitemasher on 
    Thursday, January 22, 2009 12:35 PM

    We’ve all heard of buzzwords like “Software-as-a-Service” (SaaS), “on-demand” software, and software provided “in the cloud”. They are all related to the concept of being able to use software applications over the Internet. These applications are typically provided as a service to users via the "cloud", which enables the delivery of the applications over the Internet in a scalable, reliable, and secure way. Those who take advantage of cloud computing can essentially change the way they consume IT, realizing substantial business and technical benefits.

    Technically, cloud computing is a network of servers and connections that deliver services and applications as a “service” via the cloud (the Internet). This provides a more scalable architecture than traditional on-premise solutions, as applications and services are balanced across many resources, thereby allowing users to access technology via the Internet. Because the IT-related capabilities and applications are provided over the Internet, users can use the technologies without in-house IT implementation and the related IT expertise needed to manage the in-house resources.

    The business benefits:

    Companies can “lease” or subscribe to the IT service, and therefore shift resources (money and time) away from large capital investments in hardware and software, as well as IT resources. Rather than investing in IT infrastructure and maintenance, they can invest resources in the core business or technology . Companies can also forego an upfront capital investment in assets such hardware, software, and IT personnel required to install, configure, and integrate the assets. Instead, they can consume the IT as a service. The pricing model allows companies to “pay as they go”, so cost of entry and exit is low, with predictable, defined spends.

    And because cloud-based (or SaaS-based) applications are browser based, cloud-based application vendors can deliver updates and new versions quickly via the Internet without having to test against customers’ IT environments. This allows customers to get a lot more software for their investment, as well as allowing the software vendor to deliver software in a more competitive, agile way, independent of the underlying IT platform customers are running.

    The technical benefits:

    Most cloud platforms, correctly architected, can deliver much higher service levels, with load balancing, security, automatic backups, performance monitoring, scaling, and redundancy. The cloud is architected to share computing power across virtual and physical servers, so it can handle multiple tenants that share the infrastructure, and can also balance the utilization of the assets to accommodate peaks in demand for computing power.

    Who benefits from cloud computing?

    Small- and medium-sized companies especially would benefit from implementing cloud computing for any application or service that typically requires intensive IT resources in hardware, software, and skills. However, larger enterprises are also looking at where to reduce costs and how to shift resources to their core businesses.

    As an example of how this can benefit a particular application, let’s look at websites. Websites are very costly and time consuming to implement and maintain due to the different tools and skill sets needed to create customized, interactive websites. Requirements can range from programming languages (such as .NET, Java, and so on) to website-specific implementation languages (such as HTML, CSS, PHP, and so on), and from physical and virtual servers to software servers (such as the OS, database, and web servers). And then there’s the content management phase, which requires integration of a content management system (CMS) that is typically costly as well as time consuming. Analytics and search engine optimization often need to be integrated with third-party solutions. The website then needs to be hosted via a professional hosting solution, such as on-premise, co-located servers, or cloud-managed hosting.

    In sum, the entire website lifecycle is a complex implementation undertaking – and one that needs to be revisited every time website functionality changes. Website implementation and ongoing management is an application that would highly benefit from a cloud environment, both for hosting the website itself and as the tool for implementation.

    To see our own spoof on "life without cloud computing", see the last two issues of Web of Pain comic.

    For related information, see:

  • Join Sitemasher at Web 2.0 Expo in New York

    Posted by Sitemasher on 
    Thursday, August 07, 2008 3:46 PM
    Sitemasher is excited to be attending and exhibiting at the Web 2.0 Expo in New York. This event is happening September 16-19th, 2008 at the Javits Center.

    Web 2.0 Expo was launched to connect the builders of the web with the brightest minds, hottest ideas, and most valuable tools - and with each other. New York has long been where the world's biggest industries go online, and as Web 2.0 grows up and gets serious, the time is right to convene the East Coast web communities under the umbrella of the next generation web. It's time to come together to learn, share and network. And it's time to celebrate the size, power, and innovation of the East Coast web industry.

    Web 2.0 Expo is for the builders of the next generation web: designers, developers, entrepreneurs, marketers, business strategists, and venture capitalists, people who have experiences to share and a passion for learning - the hot new thing, lessons from failures, innovations and inspirations, and the practical applications of all of the above.


    Read more on Web 2.0 Expo in New York here...
  • Sitemasher Attends Microsoft's Worldwide Partner Conference

    Posted by Sitemasher on 
    Thursday, July 10, 2008 12:40 PM
    The Sitemasher crew (Phil, Ron, and Nicole) attended the Microsoft Worldwide Partner Conference (WWPC) to discuss Sitemasher's recent entry into the Microsoft Startup Accelerator Program with Microsoft's Emerging Business Team.

    Sitemasher was invited to join the Microsoft Startup Accelerator Program as a result of winning the Microsoft Blue Sky Innovation award. The program is designed to accelerate the success of high-potential software startups around the globe by providing access, guidance, and support for the Microsoft platform. Accelerator companies are selected to join the program based on their innovation, high growth potential, funding, platform decision, and strategic importance to Microsoft.

    Microsoft is really excited to have Sitemasher within the portfolio of high-potential startups, according to Dave Drach, Managing Director of the Emerging Business Team at Microsoft.

    Because Sitemasher's product portfolio is aligned with Microsoft strategy, there is ample opportunity for partnering, so after discussing business plans with Dave, the crew from Sitemasher moved on to talk to potential partners.

    As Ron explained, “It's really invigorating to have Microsoft and partners get excited about Sitemasher's mission. It seems like everybody that builds, manages, or owns a website can relate to the problems we're trying to solve. Having that kind of response at an event like this is huge! The Microsoft team and partners were really enthusiastic.”
  • Phil Calvin Demonstrates Sitemasher Studio - Interview with Fundfindr

    Posted by Sitemasher on 
    Thursday, January 31, 2008 12:00 AM

    During his interview with Fundfindr, Phil Calvin, CTO and founder of Sitemasher Corporation demonstrates Sitemasher Studio. Phil began building the product in the summer of 2006, having recognized the converging nature of Web Applications and the inherent problems with existing Web development solutions.

    View another Fundfindr interview with Ron Moravek, CEO of Sitemasher here...

  • Sitemasher is listed on the Rocket Recognition Program

    Posted by Sitemasher on 
    Thursday, January 24, 2008 12:00 AM
    Sitemasher is listed on the Rocket Recognition Program: VANCOUVER, BC - January 24, 2008 - Rocket Builders today published its "Emerging Rockets" list naming over 50 privately held BC technology companies that are demonstrating great potential, and are clearly "ones to watch" in their respective sectors.

    Following on the heels of last week's publication of the 2008 "Ready to Rocket" list, which recognizes information technology companies with high revenue growth prospects in 2008, this "Emerging Rockets" list recognizes companies in many technology sectors that, despite great potential for market breakthroughs in 2008, may be a few years away from maximum revenue growth.

    According to Dave Thomas, Senior Partner at Rocket Builders, "The audience of the Ready to Rocket list have been expressing interest in more sectors and earlier stage companies. The I.T. Sector has always had a large number of companies to choose from, and last year we realized that other sectors were showing similar depth and diversity. Investors, trade officials and channel partners will find value in this new list."

    For full story, please visit: http://www.readytorocket.com/resources/PR_ER_20080124.html

    For a detailed listing of the "Emerging Rockets", please visit: http://www.readytorocket.com/lists/2008/emergingrockets_list.html