Sitemasher shifts into high gear! VANCOUVER, British Columbia, Dec. 22, 2007 – Sitemasher Corporation
http://www.sitemasher.com/), a start-up based in Vancouver, is revving up into high gear, intent on radically changing the way Web sites are created and maintained. Phil Calvin, founder and chief technical officer, began building the product, Sitemasher, in the summer of 2006. The company was formed in June 2007, and in November opened its doors in Kitsilano with a team of six co-founders.
The revolutionary new product is expected to take the complexity out of building, updatingand maintaining powerful Web sites. Sitemasher’s vision is for Web site creators to be able to create very sophisticated sites without programming via its 100 percent browser-based platform that is completely drag-and-drop enabled. Because the ability to manage content is built right into the product, the need for integrating expensive content management systems is eliminated. Sitemasher is hosted as Software as a Service (SaaS), which enables access anywhere and rich collaboration among developers, designers and content owners, and eliminates the need for up-front software and hardware costs.
“Creating and maintaining Web sites is too complex today,” said Ron Moravek, chief executive officer of Sitemasher. “Having a custom Web site built to meet your company’s needs is time-consuming and requires many iterations of custom programming. Sitemasher has developed a way to create and update even the most complex Web sites without the need for programming. It’s all about making sophisticated Web sites simple.”
“We do this by changing the way Web sites are stored at their very root,” Calvin said, when asked how the new product works. “Sitemasher takes a fundamentally different approach to the underlying storage, separating content, layout, presentation and behavior into distinct, manageable elements that can be arbitrarily manipulated without impacting other elements.”
A key to Sitemasher’s business model is the SaaS hosting protocol, which not only relieves the burden of managing complex technology, it also enables companies to pay for their technology as a service versus making a heavy up-front investment.
“The fact that the system is hosted in a SaaS environment provides a whole host of business benefits as well as technical benefits such as reliability, scalability and collaboration,” said Nicole Denil, vice president of sales and marketing. “Our entire goal at Sitemasher is to take the technology headaches away. We strive to enable our customers to implement extremely powerful Web sites quickly and easily, so they can maximize their Web IT investment and focus resources on what’s really important – their business.”
Sitemasher made its first launch debut, winning the demo contest for its “alpha” technology preview at a Launch Party with a Twist event December 5 at the Republic Bar in Vancouver.
Sitemasher struts their stuff at Launch Party
For additional information, contact Nicole Denil or visit
http://www.sitemasher.com/ Contact: Nicole Denil, VP Sales and Marketing Sitemasher Corporation 305.733.4275
http://www.sitemasher.com/